I’m already in love.
A trustworthy face outweighs a person’s reputation.
A study published in the journal PLoS One generated a set of 20 faces and then manipulated them to be either more or less trustworthy (wider faces are generally seen as less trustworthy than thin ones). Study participants were allocated money and then told they could invest in a “trustee” (one of the generated faces); their money would be tripled, but it would be up to the trustee how much to send back to them. The results: 13 out of 15 participants invested more in the trustworthy faces. A followup experiment involved the exact same game, but involved randomly-assigned histories for the trustees, giving them good or bad personal histories. Even with this hard data about past behavior, participants still invested more money in the trustworthy faces.
Organic food makes people more judgmental.
A study published in the journal Social Psychological and Personality Science divided 60 participants into three groups. One was shown images of typical comfort foods, one was shown clearly labeled organic food and the third was shown generic, neutral foods with no moral associations (like oatmeal and rice). All the participants were then asked to pass judgment on a series of hypothetical situations. The organic food group was more judgmental overall. When asked to volunteer time to help a stranger, the organic group volunteered 13 minutes of their time, compared to 19 by the control group and 24 by the comfort food group.